Top 50 Advanced Personalization Statistics & Predictions (2020–2025)

Top 50 Advanced Personalization Statistics & Predictions (2020–2025)
Top 50 Advanced Personalization Statistics & Predictions (2020–2025)

Artificial Intelligence (AI) Personalization Statistics & Trends

  1. More than 80% of customer interactions will be done without humans by the end of 2020 and most of them will be with the help of chat-bots.
  2. 87% of companies that have adopted AI use it to improve their email marketing.
  3. AI is increasing sale numbers by 50% based on the number of leads.
  4. 28% of the time, top-rated companies are using AI to personalize their campaigns.
  5. 54% of smart speaker owners claim that their speakers are accurate in understanding their spoken word. The smart speakers have started to understand emotion of the customer as well due to major stride in Natural Language Processing (NLP).
  6. Facial recognition, powered by AI, is forecasted to increase its annual revenue growth rate by over 20% in 2020. The expected growth is due to eCommerce giants who are trying to analyze their customer’s facial gestures and personalize.
  7. Google Assistant will soon be smart enough to detect what language is spoken to, just like Google translate.
  8. By 2024, AI will identify emotions and will influence <50% of the online advertisements you see.

Success Stories

Video & Voice Personalization Statistics & Trends

  1. Brands using VR are having 7% higher purchase rate as it is resulting 12% more belief that they are telling a unique story.
  2. 29% consumers are looking out for 360-degree videos that might become a necessity for marketers by the end of 2020.
  3. With an increase of new video formats in Stories and AR filters on Instagram and TikTok, marketers are decidedly increasing their video marketing budget by 25%.
  4. 2020 will see more long-form video content, maybe exceeding 5 min.
  5. Marketers are increasingly opting for CRM in 2020 which is helping them address their customers easily. Leveraging this opportunity, many video solutions are being released.
  6. Consumer spending via voice assistants is expected to reach 18% by 2022.
  7. 82% of consumer internet traffic will come from videos by 2022.
  8. Visual content on landing pages is improving conversions by 86%.
  9. Voice-based shopping is expected to jump to $40 Billion in 2022.
  10. With the launch of Facebook Horizon in 2020, personalized VR will be in demand.

Success Story

Asokan Ashok, CEO - UnfoldLabs

Mobile Personalization Statistics & Trends

  1. Global mobile internet advertising will be worth $247 Billion in 2020.
  2. In 2020, the average revenue from messaging apps is expected to be more than $15 per user.
  3. By the end of 2020, 50% will be voice searches over mobile.
  4. Mobile searches related to “same-day shipping” have grown over 120%.
  5. Location-targeted mobile ad spend will grow to $32.4Billion in 2021.
  6. U.S. mobile search spending will reach $28.25 Billion in 2020.
  7. Mobile is responsible for <40% of revenue in leading B2B organizations.
  8. More than 60% of B2B buyers report that mobile played a significant role in a recent purchase.

Success Story

  1. Businesses that employ data-driven analytics for personalization delivered five to eight times the ROI on marketing spend.
  2. 63% businesses improved their analysis on customer journeys.
  3. 55% businesses improved segmentation.
  4. 47% businesses could easily analyse cart abandonment on their websites.
  5. 53% marketing leaders are trying use Machine Learning to better understand consumer intent.

Success Story

Present Obstacles to Personalization

  1. 77% CEOs feel AI and automation will increase vulnerability and disruption to the way they do business.
  2. 76% CEOs are concerned with the potential for bias and lack of transparency due to AI adoption.
  3. 85% of AI projects may deliver erroneous outcomes due to impersonal data / algorithms.
  4. 40% of executives feel AI initiatives are expensive.
  5. 37% of executives feel, managers don’t understand the AI initiatives completely.
  6. 93% of automation technologists feel unprepared or only partially prepared to tackle the challenges associated with smart machine technologies.

Current State of Customers

  1. 80% shoppers buy just to experience the personalized experience.
  2. 44% consumers become repeat buyers if provided with a great shopping experience.
  3. 84% consumers say being treated like a person, not a number, is very important to them.
  4. Consumers are 40% more likely to view recommended items based on information they’ve shared with a brand.
  5. Consumers are 2.1x more likely to view personalized offers as very important vs other offers.
  6. 70% consumers say a company’s understanding of their personal needs influences their loyalty.
  7. Personalized homepage and shopping cart influenced 85% of consumers to buy.
  8. Product reviews are 12x more trusted than product descriptions by manufacturers.
  9. 85% people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
  10. 56% shoppers say that being presented with unexpected costs will cause them to they leave without completing their purchase.
  11. 1-second delay in the site speed is reducing the conversions by up to 7%.
  12. 1 in 3 customers leave a brand they love just after one bad experience, while 92% completely abandon after two or three bad experiences.
  13. Lack of content relevancy generates 83% lower response rates .
  14. 47% consumers check Amazon if the brand they’re shopping with doesn’t provide product suggestions that are relevant.

Our Final Thoughts



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