Why Screen Recording is Important to Your Business: A Sneak Peak of Benefits & Use Cases

UnfoldLabs
6 min readApr 20, 2023

Screen recording is essential for businesses of all sizes and types; this technology allows businesses to capture and share important information visually and engagingly. Whether demonstrating a new product or service, training employees, or providing customer support, screen recording can help businesses like yours save time and improve your communication with internal and external stakeholders.

By recording screens and sessions, businesses can create high-quality videos that can be easily shared with others, providing a more efficient and effective way of conveying complex ideas and instructions. Screen recording also allows for easy collaboration and feedback, making it an essential tool for businesses looking to enhance their productivity and streamline their operations.

Screen Recording: The Benefits

Screen recording is becoming an essential part of most businesses. Here are some good examples of the benefits of screen recording for businesses:

  • Improve Training & Onboarding: Screen recording is an excellent tool for training and onboarding new employees. You can create step-by-step tutorials and instructional videos that employees can reference anytime by recording your screens. This is particularly useful for companies with remote employees or teams across different locations.
  • Increase Productivity: Screen recording can help to increase productivity. By recording your computer screens, you can identify areas where employees spend too much time on a particular task. This can help you to streamline processes and identify areas where automation or additional training may be needed.
  • Enhance Customer Support: Screen recording can be a valuable tool for customer support. You can provide visual demonstrations of resolving a particular issue by recording your screens during customer support calls. This can help to ensure that your customers receive the assistance they need quickly and efficiently.
  • Improve Collaboration: Screen recording can be beneficial for team collaboration. You can ensure everyone is on the same page by recording your screen during virtual meetings or online brainstorming sessions. This can help to reduce misunderstanding and increase productivity.
  • Legal Documentation: Screen recording can be used for lawful documentation purposes. For example, if you need to document a particular transaction or conversation, you can use screen recording to capture the details. This can be particularly useful in industries such as finance and healthcare.

ReQorder: The Screen-Recoding Platform of Choice: An Introduction

ReQorder is a screen-recording software platform from UnfoldLabs based in California. ReQorder allows users to record screens and sessions virtually. Co-browsing sessions, demos, presentations, and chat conversations can quickly be recorded hassle-free. ReQorder is an adaptable solution for screen recording and provides an API-driven platform solution that can be integrated into the CX cloud platform or any other existing products/solutions. This software is cloud-agnostic, and all recordings can be placed in a secure cloud storage of the user’s choice.

ReQorder is a leading screen recording platform used by many businesses worldwide. Listed below are several examples of how ReQorder has been integrated or used by businesses.

Software Products Company: Product Management

One of our esteemed clients from a software background faced a severe issue communicating ideas, concepts, and plans among the team for a product they were developing. We suggested using ReQorder, which solved their problems and allowed the team to record their screen, capture every detail of their work, and communicate it easily with their team members and customers. With ReQorder, product managers visually demonstrated the features of their products and solutions, provided step-by-step instructions, and shared their progress with others. It enabled the product management team to gather user feedback and identify potential issues and bugs in the product. It also saved them time and effort, eliminated misunderstandings, and facilitated collaboration among team members.

Worldwide Communications Solutions Provider: Support Team

Screen-recording software allows support teams to provide more efficient and effective customer service. When a customer reports a problem or issue, the support team can use screen recording to capture precisely what the customer sees on their screen. One of our clients, a leader in cloud communications platforms, used ReQorder to eliminate misunderstanding and miscommunication about the nature of an issue and enabled the support team to diagnose and resolve the problem quickly. ReQorder also helped to create helpful tutorials/walkthroughs for customers, which reduced the number of support requests and improved customer satisfaction. After using ReQorder, the happy client team concluded that it’s an invaluable resource for support teams looking to provide the best possible service to customers. ReQorder was integrated into Oracle Service Cloud, the leading CX platform for service for this client.

Manufacturer: Sales Team

Screen recording can be essential for the sales team to improve their productivity, communication, and customer interactions. One of our clients faced problems during sales calls/demonstrations to review the performance of sales representatives and identify areas of improvement, such as their sales pitch or body language. ReQorder stood out as the best solution and solved the problem instantly. It was also used to share presentations with potential customers who couldn’t attend the live meeting or train new team members on successful sales techniques. ReQorder helped the sales team to build stronger relationships with customers by allowing them to capture specific details and feedback during the calls. In this case, ReQorder was integrated with Oracle Sales & Service Cloud, aka Oracle Engagement Cloud, as a solution.

Automotive OEM: Marketing Team

Marketing is critical for any company to promote its products and services. One of our clients from the automotive sector needed help managing their marketing projects. ReQorder helped them to create tutorials, demonstrations, and walkthroughs of their products and services, which can be used to train employees, onboard new customers, or educate existing customers on new features or updates. They also used ReQorder to create promotional videos, social media content, and other marketing materials that showcase the value of the company’s products and services. ReQorder and screen recording solutions provided a powerful way for their marketing teams to communicate effectively with their target audience, improve customer engagement, and drive sales.

Telecommunications Company: Design Team

Screen recording is a valuable tool for design teams, allowing them to capture and share their work dynamically and interactively. With ReQorder, we helped designers at a telecommunications company to record their computer screens as they work, showcasing their design process and progress quickly. This was useful for team collaboration, allowing designers to share their work with their colleagues and get real-time feedback. In addition, ReQorder helped them to create tutorials and demos for clients, helping them to understand the design process and final product better. ReQorder enhanced communication and collaboration, helping create more engaging and informative presentations.

Software Products Company: Engineering Team

Engineering teams at large organizations need to capture and document their work processes in a visual format. One of our clients needed help demonstrating their methods and explaining their thought processes among the team. ReQorder quickly allowed them to overcome the problem and brought excellent outcomes. ReQorder helped communicate ideas to remote team members or clients who could not attend meetings or work sessions. By capturing the on-screen activities, engineering teams at the organization quickly identified and addressed the issues raised during the project.

The Future of ReQordering: My Thoughts

In the future, recording sessions and screens will continue to be vital tools for businesses across multiple industries. As technology advances and remote work becomes more prevalent, screen recording will become even more critical for companies to communicate effectively and collaborate with their teams and customers. Whether training new employees, walking customers through a product or service, or troubleshooting technical issues, screen recording allows for a step-by-step visual guide that can be replayed as many times as needed.

As the business world becomes increasingly global and remote, screen recording will also become essential for collaborating remotely across time zones and geographies. By recording and sharing their screens, team members can work together seamlessly and communicate effectively, even in a different physical locations. As Asokan Ashok, CEO of UnfoldLabs, rightly says: “Screen recording will continue to be a crucial tool for businesses looking to communicate, collaborate, and improve their processes in the future” — do you agree?

For more information about ReQorder, please visit www.reqorder.net

This post was written by Ravalika Medipally, Product Marketing Manager at UnfoldLabs, wrote this article. She has 9+ years of experience in the software industry. She’s passionate about understanding user needs and creating products that solve customer problems. Ravalika has a proven track record of delivering successful outcomes that meet customer needs and exceed expectations.

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UnfoldLabs

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